COUNCIL REPORT - 19TH DECEMBER, 1991 - POLICY AND RESOURCES CTTE
 
 
CORPORATE IDENTITY
 
1.   Members will be pleased to note that the County Council has been
     awarded a Coat of Arms.  It has been designed to represent all
     aspects of the County's history and traditions together with the
     Council's present role in providing services to the people of
     Hampshire and conserving the County's history and countryside.
 
2.   The centrepiece of the Arms consists of a shield divided into
     two halves.  The complete shield incorporates the old `County
     Badge' used by the County Council since 1895 and in use in the
     County for many centuries before that, examples of its use
     dating back to the reign of Charles I.  Special permission was
     required from Her Majesty the Queen before the Crown could
     appear in the new Arms and this was granted by Royal Warrant.
 
3.   The lower half of the shield contains the Hampshire Rose.  The
     Hampshire Rose has appeared throughout the history of the County
     and the form adopted in the Coat of Arms is the traditional
     heraldic design.
 
4.   On either side of the shield are the Supporters.  The lion on
     the left represents the fact the Winchester was formerly the
     capital of England and the County's traditional connection with
     the Army.  The swords hanging from the collar emphasise these
     strong links with the Military.
 
5.   On the right the stag represents the New Forest.  Around its
     neck it wears a naval coronet and anchor signifying the County's
     strong links with the sea and the Navy.
 
6.   The crest above the shield consists of a Wessex Crown and
     castle.  The Wessex Crown signifies the County's links with
     Wessex and in particular Winchester's former position as
     Wessex's capital.  The County Council has pursued an active
     policy of preserving and conserving the County's military
     heritage, including the Defence of the Realm project, and this
     is reflected in the use of the symbolic castle.
 
7.   The entire Coat of Arms is mounted upon a field of roses,
     strongly representative of the County's fine countryside and
     natural beauty.
 
8.   In future the Coat of Arms will be used for all formal and
     ceremonial occasions; the badge derived from it for everyday
     purposes.  Illustrations of both are included in the report
     book.  They will replace present insignia as existing stocks of
     stationery, etc. are exhausted, and will be used by all
     Departments except the Police Authority who will retain their
     present badge.
 
 
7nR43129

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