PROCEDURES SUB COMMITTEE                                    ITEM 3
 
28th APRIL 1992
 
USE OF CORPORATE IDENTITY BY OUTSIDE ORGANISATIONS
 
REPORT OF THE COUNTY SECRETARY
 
1.   Introduction
 
     At  their   meeting  on   18th   November  1991,   the   Procedures
     Sub-Committee stipulated that  requests from outside  organisations
     for the  use of  the Hampshire  County Council  corporate  identity
     should be referred to the Sub-Committee.  This report suggests  the
     principle on which approval might be based.
 
2.   The Coat of Arms
 
2.1  Individuals may  not  allow  their  arms  to  be  used  by  others.
     However, there is a long-standing tradition in civic heraldry  that
     the arms of  local authorities are  used to represent  the area  in
     question.  This stems  from the fact that  only an individual or  a
     body corporate may be granted  arms.  The Hampshire County  Council
     coat of arms is therefore  the only heraldic representation of  the
     county as  a whole.  It was,  of course,  designed specifically  to
     relate to the county.
 
2.2  The former county  badge was  used by a  variety of  organisations,
     ranging from local  newspapers and  Hampshire magazine  to   public
     houses (the County Arms in Winchester).  It is suggested that those
     organisations which had received permission to use the former badge
     should automatically be authorised to  replace it with the coat  of
     arms.
 
2.3  Other organisations are likely to want  to use the coat of arms  to
     represent their links with Hampshire.  IBM asked for permission  to
     use the arms  on the  plaque to commemorate  the Lord  Lieutenant's
     opening next month of  their new building at  Hursley.  Due to  the
     urgency of commissioning the plaque,  this request was approved  by
     the Chairman  of the  Council.   The  Sub-Committee may  choose  to
     delegate to the County Secretary, in consultation with the Chairman
     of  Policy  &   Resources  Committee  and   the  Chairman  of   the
     Sub-Committee,  the  authority  to   approve  requests  where   the
     timescale does not allow for a  meeting of the Sub-Committee to  be
     arranged.
 
2.4  When used by  other organisations,  the arms will  not include  the
     words "Hampshire County Council".
 
3.   The Badge
 
3.1  The badge  will be  the identity  used by  the County  Council  for
     everyday  purposes.    The  corporate  identity  manual  which  the
     Sub-Committee is considering at this meeting includes a design  for
     the use  by  organisations funded  or  otherwise supported  by  the
     County Council.  The use of this acknowledgement of support will be
     included in  the  conditions  of  all grants  made  by  the  County
     Council.
 
 
3.2  With the above exception, the  badge should be used exclusively  by
     Hampshire County Council.  To allow its use by other  organisations
     would lead to confusion about service provision, and would  detract
     from the  clear  identification  which the  corporate  identity  is
     designed to provide.
 
4.   RECOMMENDATIONS:
 
     1.   That, subject to  the conditions  set out  this report,  those
          organisations currently authorised  to use  the former  county
          badge be authorised to replace it with the coat of arms.
 
     2.   That authority to  agree urgent  requests for the  use of  the
          coat  of  arms  be  delegated  to  the  County  Secretary,  in
          consultation  with  the  Chairman  of  Policy  and   Resources
          Committee and the Chairman of Procedures Sub-Committee.
 
     3.   That the badge be used exclusively by the County Council.
 
 
7dR02393

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