Councils launch discount offer for reusable nappies

At a time when the cost of living is of concern to everyone, parents of babies and young children are now able to benefit from a 15 per cent discount on reusable nappies

Sep 7 2022

Picture of five reusable nappies, in assorted colours, pegged to a washing line

In Zero Waste Week (5-9 September), Hampshire County Council, Portsmouth City Council and Southampton City Council are collaborating with a number of online retailers to offer the discount. 

Councillor Jan Warwick, Executive Member for Climate Change and Sustainability at Hampshire County Council, commented: “In addition to this being a way to help parents make a saving, reusable nappies are by far the best way to help reduce the amount of unrecyclable waste. It is estimated that each child will go through as many as 4,000 nappies by age two and a half. That’s 920 kilograms per child – as heavy as two grand pianos.  I really hope that parents of very young children will take the opportunity to take up this offer and make one small step to supporting the battle against climate change as well as save money.” 

Portsmouth City Council’s Cabinet Member for Climate Change and Environment, Councillor Kimberly Barrett, said: "We are really excited about the new scheme to provide a discount for reusable nappies in partnership with Hampshire County Council. Disposable nappies make up a large amount of rubbish collected from homes in Portsmouth. However reusable nappies can be an effective alternative and vastly reduce waste. Also, with the cost of living increasing, an opportunity to reuse where possible can help reduce maintenance costs. Many people want to make greener lifestyle choices and save money, and this is a great way to help local parents do just that."

Councillor Sally Spicer from Southampton City Council, commented: “I am a cloth lover (real nappies) and have been part of the Southampton Real Nappy Network for 18 years. After I decided to use cloth nappies on my daughter, I kept them all and then used them again on my son six years later. I want to shout about the benefits of cloth to everyone! 18 years ago, it was almost unheard of to use cloth, but it’s proving popular again with more and more families wanting to save money and protect the environment.”


Single-use disposable nappies make up around 6% of the average rubbish bin in Hampshire homes. By switching to reusables, residents can reduce how much waste is in their bin.

Also known as washable nappies, cloth nappies or real nappies, reusable nappies have developed significantly in the past decade and are a popular choice for many parents. To qualify for the offer, residents need to register their postcode via the County Council’s Smart Living webpage and they will then receive a discount code. 

The code can be redeemed with any participating supplier and provides 15% off the full retail price of reusable nappies – some retailers may additionally offer additional discount, at their discretion, for nappy kits and other related products. 

The scheme is available to residents across Hampshire including those in the Portsmouth and Southampton areas, from 7 September 2022. The following six online retailers are supporting the scheme.  

Reusable Cloth Nappies, Bundles & Accessories: Cheeky Wipes
Cherrybottoms
Close Parent reusable pop-in cloth nappies
MerryGoRoundUK LTD
Pēpi Collection Reusable Nappies
The Nappy Lady

Anyone who is unsure about reusable nappies can try them out first courtesy of a nappy library. The following nappy libraries can loan parents a Reusable Nappy kit to suit their needs: 

Andover Nappy Library
Eastleigh Nappy Library 
Farnborough Nappy Library
Greener Brockenhurst Nappy Library
Overton Nappy Library 
Petersfield Nappy Library 
Portsmouth Nappy Network
Southampton Real Nappy Network
Winchester NCT Nappy Library 

 

What do residents need to do?

1. Visit https://www.hants.gov.uk/reusable-nappies 
2. Input their postcode
3. Select their address
4. Retrieve their discount code
5. Redeem the discount with their supplier of choice