Hampshire fostering campaign takes ‘PRide’ of place on the awards stage

A campaign by Hampshire County Council’s ‘Fostering Hampshire Children’ team has been shortlisted by the Chartered Institute for Public Relations in its upcoming South of England and Channel Islands regions’ PRide Awards.

Sep 21 2022

The ‘You Can Foster’ campaign, which ran last winter, achieved a 300 per cent increase in enquiries about fostering in Hampshire, easily surpassing its targets.

Councillor Roz Chadd, the County Council’s Executive Lead Member for Children’s Services, said: “This is more well-deserved recognition for a fantastic campaign, which was also shortlisted for a national Purpose Award earlier this year. The campaign is just one example of the difference made by our talented and dedicated in-house team, who have all worked hard to develop the Fostering Hampshire Children identity to recruit more foster carers. Congratulations and the best of luck to the entire team for the forthcoming awards.”

Fostering Hampshire Children’s ‘You Can Foster’ campaign was designed to raise awareness of fostering and, crucially, generate interest from prospective foster carers during the winter period when enquiries are typically lower. Breaking tradition with previous campaigns, it tells the heartfelt story of a child discovering their foster family over the winter period. It was created entirely in-house by Hampshire County Council’s marketing team and targeted to a range of audiences through selected channels, including television, radio and social media.

Combining an informative approach with charming animation and authentic story-telling, the campaign was considered a resounding success and made waves across both the public and charity sector.

The awards ceremony will be held virtually on 13 October.

Hampshire residents who would like to find out more about fostering with the County Council should visit hants.gov.uk/fostering where they will find a wealth of resources, information and details of online events designed to answer their queries.