Communications and brand resources

Communications and brand resources

The Year of Health and Wellbeing is an important opportunity for all Hampshire 2050 partners to take a strategic and cross-disciplinary approach to enabling people and places to be healthy across Hampshire.

Whatever the activity/activities you (as one of the partners) plan to implement as an organisation, it will be important to ensure that you communicate both the intention and ask of colleagues/employees/other stakeholders to encourage participation and enable success.

Work with your communications team

As a first step, it is recommended that you work with your communications colleagues to develop a plan of communications activity to support your organisation’s implementation of the Year of Health and Wellbeing.

In planning, you should consider:

  • why you want to communicate
  • what you want to achieve via communications
  • what you need to tell people to achieve your communications objectives
  • who do you need to communicate to or with
  • when you need to communicate
  • how you will communicate, for example through:
    • staff news on intranet
    • e-bulletins
    • posters (printed or electronic to be shared via email)
    • staff events/networks
    • community events/initiatives
    • a dedicated Year of Health and Wellbeing section of intranet
    • a website
    • internal and external social media posts
    • media releases
    • blogs and vlogs

Messaging

All communications about your organisation’s activity to meet the Three Priorities for the year should make clear that the actions are in line with your organisation’s commitment to the Year of Health and Wellbeing as a member of the Hampshire 2050 Partnership.

In your communications you should explain the meaning of the Year of Health and Wellbeing and why your organisation is signed up to it.

The following content can be used within your communications or as a 'boilerplate' at the bottom of a press release or letterhead template. Further messaging, statistics, Director of Public Health quotes and some suggested awareness days have also been provided.

Boilerplate content

"[organisation name] is a member of the Hampshire 2050 Partnership which is working collectively, making the most of the combined skills and influence, to realise the Hampshire 2050 Vision."

"At the Partnership’s first summit, 'improving health and wellbeing' was voted the top priority issue. 2024/25 has been therefore designated as the Year of Health and Wellbeing, acting now to achieve the vision of a healthy and prosperous Hampshire in 2050. This Year of Health and Wellbeing will showcase how the diverse range of Hampshire 2050 partners can take action in three priority areas (Physical Activity, Mental Wellbeing and Childhood Obesity), to improve health and wellbeing within their own organisation and encourage external stakeholders to make healthy lifestyle choices."

Additional messaging

Examples include:

  • "As a Hampshire 2050 Partner, we’re playing an active role in supporting the health, wellbeing, productivity and prosperity of Hampshire, not just in 2024/25 but for years to come."
  • "The three priorities for the Year of Health and Wellbeing – Physical Health, Mental Wellbeing and Childhood Obesity are based on the evidence based, data driven Joint Strategic Needs Assessment (JSNA)."
  • "We’re/You’re playing our/your part by working now towards maintaining and improving the health and wellbeing of the population of Hampshire which is critical if we are to achieve the vision of a healthy and prosperous Hampshire in 2050."
  • "Focused collective action within organisations, by individuals and in local communities will help drive improvements in current and future health, wellbeing and productivity."
Physical activity messaging

Examples include:

  • "Employers and organisations can play a significant role in supporting colleagues and staff, as well as people in communities by creating the conditions that enable physical activity"
  • "Some measures to encourage physical activity can also bring additional environmental and climate change benefits – leaving the car at home to travel on foot, by bike or public transport reduces carbon emissions and air pollution"
  • "Replacing short journeys with walking or cycling or using public transport which requires more steps than using a private car is a great way to incorporate more movement into everyday life"
Mental wellbeing messaging

Examples include:

  • "The latest figures from the Office for National Statistics show that the number of UK adults rating their life satisfaction as low has increased since 2018"
  • "The high prevalence of work-limiting mental ill health at the younger aged workforce is a significant risk to people’s lifetime employment and health outcomes and ultimately their quality of life"
  • "More widely, if unaddressed, mental ill health risks could suppress economic growth and the nation’s future prosperity (Health Foundation 2024)"
  • "Mental health and wellbeing fluctuate throughout our working lives, impacting job performance, productivity, absenteeism, and staff turnover"
Childhood obesity messaging

Examples include:

  • "The increase in the percentage of overweight and obese Year 6 children in the last decade is greater in Hampshire than for England as a whole"
  • "Obesity significantly increases the risk of heart disease, stroke, diabetes and some cancers"
  • "There is strong evidence that living with overweight and obesity increases the risk of common mental health illnesses such as depression for children, as it does adults"

Statistics

Physical activity statistics

Examples include:

  • "Healthy life expectancy for females living in the most deprived 20% of Hampshire is 60 years, compared to 73 years for those living in the least deprived neighbourhoods (20%). For males these statistics are 59 years versus 71 years"
  • "Being physically inactive is associated with 1 in 3 deaths in the UK"
  • "Being physically inactive costs the UK £7billion annually"
  • "Nationally around 1 in 3 (34%) of men and 1 in 2 (42%) of women are not active enough for good health (Office for Health Improvement and Disparities)"
  • "In Hampshire only 2-3 adults are taking the recommended 150 minutes of moderate intensity physical activity per week (Office for Health Improvement and Disparities)"
  • "Only 4 out of 10 young people (surveyed across Hampshire, Portsmouth, Southampton and Isle of Wight) are reaching the recommended levels of physical activity per day (The BeeWell survey)"
  • "In Hampshire only 2 - 3 adults are taking the recommended 150 minutes of moderate intensity physical activity per week (Office for Health Improvement and Disparities)"
Mental wellbeing statistics

Examples include:

  • "Approximately 350,000 people in Hampshire experience a mental health problem of some kind each year"
  • "One in four people will experience poor mental health at some point, and one in five working adults took time off in 2023 due to stress or pressure, with younger workers being most affected"
Childhood obesity statistics

Examples include:

  • "If current trends continue, 37% of children aged 10 and 11 (in Year 6 at school) could be overweight or obese by 2040"
  • "Obese children are five times more likely to be obese in adulthood than those who were not obese as children"

Awareness days

Physical activity awareness days
Mental wellbeing awareness days
Childhood obesity awareness days

Language

The language we use matters. You should use plain English and avoid acronyms, but provide explanation of those if they are used.

The Person-First Language Guide aims to help everyone communicate in ways that reduce stigma and promote open, non-judgemental conversations. It covers drugs and alcohol, domestic abuse, mental health and wellbeing and suicide prevention.

Importantly, you should use the phrase ‘mental wellbeing’ and not ‘mental health’.

Lastly, you should consider the audience you are communicating with and tailor your communications appropriately for that audience; whether it’s business stakeholders, employees, customers, clients or local community groups.

Communications assets

Identity

A Year of Health and Wellbeing identity has been created, which can be used in your communications about activity you are undertaking to achieve any or all of the three identified priorities.

For example; this could be used as an image alongside a staff news bulletin item, or alongside your organisation’s logo on a letterhead or press release template.

Email banner

Add an email banner to your email signature and encourage colleagues to do the same:

Images

When selecting your own stock images, you should:

  • beware of copyright – search for royalty free images
  • credit the source of the image - when using for social media purposes e.g. "Photo: Adobe Stock"
  • choose high-resolution images - images online should never be less than 72 dpi (dots per inch), and images in print should never be less than 300 dpi. See the ‘cheat sheet’ on the Social Pilot website for social media image sizes
  • try to match the tone of the article – to reflect and complement your content

Quotes

The following quotes are pre-approved for you to use in your communications, where appropriate.

Should you require an alternative comment or want to draft your own for approval, contact [email protected] who will be able to support you.

General quotes

General quotes relating to the Year of Health and Wellbeing:

  • "It is critical to take action now to improve physical activity, mental wellbeing and childhood obesity so that people are less susceptible to ill-health and long-term medical conditions and can live longer, healthier lives and enjoy a better quality of life. I’m delighted that, collectively, the Hampshire 2050 Partnership is leading the way through the ‘Year of Health and Wellbeing’. Taking steps now and embedding those actions beyond just one year is essential, however, if we are to reduce inequalities and to achieve long-lasting improvements for Hampshire’s health and wellbeing."
  • "We know actions that improve the health of the population will also have a positive impact on economic prosperity, enabling people to have productive and independent lives, as well as reducing demand for health and social care."
Physical activity quotes

Quotes relating to the physical activity priority of the Year of Health and Wellbeing:

  • "Regularly raising our heart rate and moving in a way that makes us out of breath can reduce our risk of major illnesses such as heart disease, stroke and respiratory illness by up to 50%. Moving more reduces demand for, and dependence on, health and social care provision and supports people to remain active and productive as they age."

Cycling

  • “Cycling is a great way to boost your mood and improve your health. There are ways to build up your confidence if you are starting to cycle regularly on the road.
  • "Being physically inactive costs the UK £7billion annually"
  • "Planning your route, going for test rides at the weekend and speaking to seasoned cyclists can help you feel more self-assured. And swapping even a few short car trips for the bike, or walking if you prefer, can make all the difference to your health and wellbeing, so it’s worth trying."
  • "Check out the Life's Better by Bike website which has lots of useful content for both those new to cycling as well as seasoned cyclists."
Mental wellbeing quotes

Quotes relating to the mental wellbeing priority of the Year of Health and Wellbeing:

  • "Taking care of our mental wellbeing is imperative to maintaining good health overall. One way we can do this is by being active and taking notice of the small things around us - two of the five proven ways to support positive wellbeing. So, taking even gentle exercise, such as a walk in the outdoors can be effective and help us to be physically healthy too."
  • "Regularly raising our heart rate and moving in a way that makes us out of breath can help reduce our risk of depression by 30%. Moving more reduces demand for, and dependence on, health and social care provision and supports people to remain active and productive as they age."
  • "If mental wellbeing is less good, this can be work-limiting and, therefore a significant risk to people’s lifetime employment and health outcomes and, ultimately, their quality of life."
Childhood obesity quotes

Quotes relating to the childhood obesity priority of the Year of Health and Wellbeing:

  • "We must do all we can to tackle childhood obesity as well as help children maintain a healthy weight and avoid becoming obese to give them the best chance of enjoying good physical health and mental wellbeing in adult life – reducing the risk of depression, heart disease, stroke, diabetes and some cancers when they are older."

Sharing good practice and celebrating success

Please share your case studies or evidence of the impact of your communications activity with the Hampshire 2050 Secretariat. This could be:

  • the number of people signing up to a class or talk
  • capturing number of views of, and comments in response to, social media posts
  • other analytics
  • views of digital content on the intranet
  • the extent of any media coverage and whether the coverage is positive, neutral or negative

We would be grateful if you could send your successes to the Hampshire 2050 Partnership Secretariat: [email protected]

Successes will be included in a report that will reflect the outcomes of the Year of Health and Wellbeing.