Having supported the VegPower campaign for four consecutive years with the schools’ programme, we undertook market research to find out what our target audience thought about eat them to defeat them and if their eating habits had changed.
The claimed behaviour shows a positive impact not just on pupils eating a balanced school lunch but also in the food choices that Hampshire families are making, despite the cost-of-living crisis. Not only are they eating more vegetables as a family and their shopping habits are changing. Read more to find out how effective the Eat them to defeat them campaign has been in getting more vegetables into shopping baskets and then into tummies.