HC3S Wins Marketing Award for Getting Pupils to Eat Vegetables and celebrating National School Meals Week

Jul 11 2023

LACA, the school food people, revealed HC3S Business Development Team as winners of the 2023 Marketing Awards for Excellence at a ceremony on Thursday 6 July in front of some of the leading names from the school food sector.

The Awards for Excellence aim to celebrate individuals and teams who continue to make a ‘real difference’ to education catering and school food. The Business Development Team has helped change behaviour towards eating vegetables both at home and at school with its innovative eat them to defeat them’ campaign. 83% of parents that responded to the evaluation survey said it encouraged them to eat more veg as a family. 84% of families that responded said they struggled less to get their child to eat vegetables which is an increase on 2021 and 2022. 100% of children in the sample surveyed revealed that, when eating a school lunch, they are more likely to try vegetables!

Brad Pearce, chair of LACA, said: "What a fantastic evening at the LACA Awards for Excellence last night where we celebrated the very best of the best.”

“The standard of entry was as high, if not higher than ever, and everyone whether shortlisted or a winner should be extremely proud of the achievement in reaching this stage. Once again, school caterers have demonstrated just how amazing they are! Thank you everyone for what you do.”