Eat Them To Defeat Them!

From Monday 19 February through to Friday 29 March, our primary schools again took part in the Eat them to defeat them national campaign

VegPower’s YouGov Survey demonstrated that more children in Hampshire found the campaign fun than the national average. This motivator helped make the programme a success.

Now in our fifth year we have evaluation data which confirms that repeated involvement in the campaign leads to increased veg consumption over the long term. Overall, parents and carers who responded to our surveys believe the campaign has encouraged them to eat more vegetables as a family and so these results are a step forward in improving children’s diets.

We are often asked why the campaign is about defeating scary veg. Find out why by visiting the official VegPower page for their explanation.

Follow us on Facebook and Twitter for more ideas on how you can encourage your children to sample new veg and see photos of the activities in schools. Please share to help us build a sense of collective achievement.


of schools believe the campaign was successful in getting children to eat more vegetables


pupils participated during 2020-2024

Education Catering was proud to support its pupils and participating schools by funding the schools’ programme so that you receive the packs.

How Education Catering are supporting Veg Power

The theme for the 2024 schools‘ Eat Them to Defeat Them programme was the big chomp: Children were encouraged to get their gnashers to work defeating the veg one big bite at a time!

The Big Chomp logo

Children were rewarded from a series of stickers to reward for trying the recipes/vegetables in school.

As part of the schools’ packs each child received a wall chart and sticker pack to encourage them to eat those vegetables, and try those dishes, again at home.

Children making scary faces at broccoli
Vegetable tasting table

In schools

Schools held veg assemblies, using veggie lesson plans and decorations to help bring it all together. Every child in a school taking part received a fun activity book to take home. We’ve also provided participating schools with quizzes aimed at children in Year R to Year 2 to extend their learning.

Get scribbling!

We encouraged each school to have a scribble wall close to their serving hatch for children can interact while queuing for school lunch. Building on the success of our primary school team of the year, Endeavour Primary in Andover, we know that children enjoy adding their own comments and doodles about veg!


Watch our fun cook-along videos featuring children from Barton Farm Primary Academy to see how you can defeat the veg of the week at home. It’s a great way of getting children involved!

You can also visit our recipes page

Games and quizzes

Remember to join in at home and help your child play our fun quizzes. And why not play our Who Am I game as a family? It also encourages thinking and communication skills.

Endeavour Primary School Defeats All Other schools

Our team wowed VegPower with their creativity in the national Caterers’ Challenge in 2021. They went one better in 2022 and won the national competition!

Find out how they pulled out all the stops to engage pupils and win the competition in our case study.

View Endeavour Primary School’s 2021 quest for success

Really enjoyed this year’s campaign! The children at my school were very excited about it and looked forward to Friday to try all the veg.
Catering staff

Anstey Junior School

Anstey Junior school staff with vegetable characters

In 2022, Anstey Junior School in Alton came runners up in the Caterer’s Challenge by engaging pupils with their creative veg characters such as Swam-pea, Grumpy Bumpy Tomato and Canon Carrot.

Talavera Infant School

Castle play scene with Veg Power resources

Talavera Infant School catering team in Aldershot created play scenes such as this castle and a Broc and Roll band to excite the children to defeat their veg.

Waterside Primary Schools

Staff dressed in a brocolli hatl

How the team at Waterside Primary made children laugh during broccoli week.