And what’s more, evidence shows that children and young people who are active have more confidence, higher self-esteem, less anxiety and stress and better social skills.
Councillor Judith Grajewski, Executive Member for Public Health at Hampshire County Council, said, “We hope that Hampshire children will find lots of inspiration with these games to help them get active for 60 minutes a day in 10 minute bursts of fun. Hampshire schools will be joining the campaign so children will get lots of encouragement to enjoy themselves whilst developing key physical activity skills.”
The campaign comprises a series of Shake Up games, inspired by children’s favourite characters and stories from Disney and Pixar’s Toy Story 4 and Incredibles 2 and Disney’s Frozen and The Lion King. It aims to inspire children to get active for 60 minutes a day in 10 minute bursts of fun, helping them to develop key physical activity skills.
Currently, just 20% of boys and 14% of girls meet the national recommendation of 60 minutes of moderate to vigorous physical activity every day[i], but simple activities like active play, scooting or walking count too, so by encouraging these, parents can help their children become more active. In Hampshire only 18.5% of children and young people under 16 are active every day.
As well as playing the games, this year the Change4Life website is hosting an online quiz to help children, with their parents, find activities and sports that might be perfect for them to try so that they can continue being active during summer and beyond.