HDAP Campaigns

Updated 13 June 2024

UEFA Euros 2024

We are currently running a campaign to encourage anyone living with domestic abuse to seek help from our local services.

The UEFA Men’s European Championship 2024 launches this week on Friday 14 June and this sees the start of our latest campaign focusing on ending the violence. Research shows that when England lose a game in the World cup incidents of domestic violence and abuse increase by 38%, and by 26% when they win¹. Further research from Warwick Business School found that reported cases of alcohol-related domestic abuse rose by 47 per cent on the day of an England victory at the World Cup or European Championship².

Let’s be clear - the message is not that football itself is responsible for domestic abuse. Football can be a source of community, a tool for building self-esteem and a vehicle of tolerance building. Most fans watch a game without any negative behaviours. For some reason however, it exacerbates an underlying systemic problem in our society causing some to become abusive towards those closest to them.

The Hampshire Domestic Abuse Partnership is a group of local services and agencies in Hampshire working together to provide help and support for:

• Victims and survivors of abuse
• Children living with domestic abuse
• People who may be abusing or hurting someone
• Professionals seeking advice

Domestic abuse is any incident or pattern of incidents of controlling, coercive, threatening, degrading and violent behaviour, including sexual abuse by any individual ‘personally connected’ to the individual. Control can take form of, although not limited to; financial, technological or in relation to socialisation.

It can often start off small, with lots of different events that gradually chip away or erode your confidence. It can sometimes make you feel that you are losing your “sense of self” and that you can’t trust your own judgement or feel you don’t have the right to make decisions.

If you would like to share our messages, assets and social media messages, please download from this page.

Social media messages to accompany images

See the social media messaging options to use along side the images and moving assets provided below.

Social media images

Social media assets and imagery that you can use to post on your own social media channels. Please ensure that you use the accompanying messages above as relevant, including a phone number to sign post to relevant services.

Campaign image 1 – square
Campaign image 2 – portrait
Campaign image 3 – landscape

Briefing note for services

This briefing includes information for services on things to consider throughout the campaign, including signposting, risk assessment and data collection.

UEFA Euros 2024 and domestic abuse briefing note for partners

Please send any queries to [email protected].

^[1] Can the FIFA World Cup Football (Soccer) Tournament Be Associated with an Increase in Domestic Abuse? - Stuart Kirby, Brian Francis, Rosalie O’Flaherty, 2014 (sagepub.com)
^[2] Domestic abuse increases almost 50 per cent after England win at World Cup- - Warwick Business School (wbs.ac.uk)