Generic layout

A main entry point to a service or collection of content


Generic layout pages represent the key navigation and signposting parts of the site. They are a core part of the Information Architecture of

Generic layout pages contain clearly labelled links to other parts of a service. They may also contain one or more searches. Sometimes, generic layout pages also feature promotional content, such as slideshows, tweets and promotions of campaigns.

The structure of a generic layout page should always prioritise the core user tasks for that service over promotional content. In this way, these pages across the site can be more consistent and provide clear context for all users.


An example of a generic layout page can be seen on all of the top level pages such as Things to do in Hampshire.

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