Marketing your business
Effective marketing lies at the heart of successful business growth. Well-targeted campaigns build awareness, generate leads, acquire new customers, increase exposure and can help drive your business forward.
Understanding what you want to achieve from your marketing allows you to choose your marketing channels and methods most effectively.
Are you trying to create awareness in the local area of your business or are you trying to gather specific sales leads? These are frequent questions that need to be explored in more detail to help with your business marketing.
If you are looking to grow your business, or you are in one of our key business sectors, Hampshire Growth Hub offers a free service to provide you with expert advice on a range of marketing and sales tactics, solutions, and activities.
Additional support
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The Chartered Institute of Marketing
Explore the Chartered Institute of Marketing website.
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Facebook advertising guide
Guidelines for Facebook Ads. Includes step-by-step guides and resources.
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A guide to social media strategy for small business owners
Entrepreneurs are generally aware of the positive effect that social media can have on their business, but sometimes lack a clear strategy to guide their output.
This article looks at at social media strategies in a bit more detail, covering what a social media strategy is, why you need one and how to react and adjust your strategy depending on changes in your business.
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Institute of Sales Professionals
The Institute of Sales Professionals is the Government backed professional body representing sales in the UK and around the world. Visit the Institute website to access resources to help you build your sales.
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How to effectively market your small business on social media
Failure to have an effective social media strategy can be detrimental to your business. Quick Sprout has a useful source of tips for building your social media presence.
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Sustainable marketing: what it is, why it matters and how to get it right
If you are interested in sustainable marketing, Unstack offers a useful summary.
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Types of market research to plan or launch your business
Market research is a fundamental part of preparing to launch a business. Researching the market you’re intending to enter is paramount to making sure your business is heading in the right direction.
Daniel Callaghan of MBA & Company looks at the different types of market research and offers some tips on selecting the right type for your business.