Archived decisions

Hampshire County Council

Executive Member - Recreation and Heritage Item 2

4 April 2002

Draft Arts Strategy 2002/03 to 2006/07

Report of the Director of Recreation and Heritage

Contact: Michael Fuller Ext: 6016

1. Summary

      The following decision is sought:

      i) That the Draft Arts Strategy for the period 2002/03 to 2006/07 attached as an appendix to this report be adopted as the County Council's Strategy for the Arts.

2. Reasons for the Recommendation

      In order to guide investment in the arts in Hampshire and to direct and influence activity to deliver the County Council's Corporate aims it is necessary to adopt a Strategy for the Arts. The Recreation and Heritage Policy Review Committee endorsed the attached draft strategy at its meeting held on 21 March 2002.

3. Other options considered and rejected

      i) to extend the existing strategy

      ii) to have no strategy for the arts

4. Conflicts of interest declared by the decision maker, or a member or officer consulted

      None

5. Dispensation granted by the Standards Committee

      Not applicable

6. Reasons for matter being dealt with, if urgent

      Not applicable

Approved by: (Signature) Date: (of decision)

Councillor J. Waddington

................................. .........................

Hampshire

County

Council

Draft Arts Strategy

2002/03 - 2006/07

Contents

      Executive Summary

1 Introduction

2 Guiding Principles

3 Hampshire County Council's Role in Providing the Arts Service

4 Resources

5 External Partnerships

6 Vision, Aims and Objectives

EXECUTIVE SUMMARY

1.1 The County Council's corporate aims seek to maximise life opportunities and improve the quality of life of the residents of Hampshire. The arts can make a significant contribution to these aims.

1.2 In Hampshire we have an ambition to make Hampshire a better place in which to live and to use our professional skills, expertise and resources to:

      · Facilitate the provision of the highest possible quality of arts experiences for the people of Hampshire, and

      · Assist the development of a thriving arts economy and culture.

1.3 By supporting the arts in Hampshire we aim to:

      · encourage all sections of the community to participate in arts activities;

      · provide support for artists and arts organisations to create and maintain a robust arts infrastructure and economy;

      · facilitate the provision of the highest possible quality arts experiences for the people of Hampshire;

      · enable a broad range of arts experiences which reflect, challenge or expand understanding.

1.4 In order to deliver these key strategic aims we will concentrate on our resources over the coming years to:

      · target isolated communities to reduce exclusion using Hog the Limelight and outreach programmes;

      · continue to monitor and guide independent arts organisations through board membership and the key office contact programme;

      · provide professional, financial and business support to the arts service;

      · maintain and develop audiences, principally through Arts Marketing Hampshire;

      · develop and deliver a wide programme of arts activities to contribute to the key targets of the Public Service Agreement;

      · promote the principles of equality and sustainability in the arts throughout Hampshire;

      · use our resources, both financial and human to best effect by levering out greater value from our many partnerships in Hampshire and adjoining areas.

      These actions and the many supporting actions necessary to deliver the key strategic aims are set out in paragraph 6.5 of the strategy document.

1. Introduction

1.1 General

1.1.1 Hampshire is very fortunate in having a wide range of arts opportunities available for people from which to choose. This network has been built up over many years to become a complex variety of provision covering most artforms and providing a significant geographical spread. This allows Hampshire residents the opportunity to participate in a wide range of arts activities that can make a creative contribution to their lives.

1.1.2 Hampshire County Council has been instrumental in assisting in the development of the network of arts provision for many years. The facilities and organisations could not have achieved their success over the years without the partnerships with Southern Arts Board and many of the county's district councils. Our thanks are due to our partners for their help in bringing about the present state of the arts in Hampshire.

1.1.3 In order that all the supporters of the arts in the county can plan together we need to publish our intentions for the arts. In a complex and changing world effective planning and co-ordination of effort are increasingly important tasks for the County Council and for the organisations in the county delivering the arts to the population.

1.1.4 It is remarkable that 80% of the population of the UK attend artistic and cultural events each year with over 50% taking part in arts and crafts. The mixed economy in the arts is a feature of the arts scene serving Hampshire with facilities directly managed by the County Council, some managed by district councils and a significant number by the independent sector. The County Council supports theatres, galleries, shows in villages and community centres, arts centres, orchestras and other arts provision. The County Council recognises the important role that the arts have in the quality of life within Hampshire and the contribution which the arts makes to the education of its residents. The arts also make its own contribution to other services, including child development, life-long learning, social services, health promotion and crime prevention.

1.1.5 This Strategy covers the work of the dedicated staff of the County Council who work in the three structures for delivering the arts:

      _ arts support

      _ arts development

      _ audience development

Staff may work directly with the public or through a range of agencies that have evolved as part of the county's comprehensive network of facilities and opportunities available to the public. It is crucial that the arts attract a wide audience of participants and maintains the mechanisms for developing this. The guiding principles of section 2 develop this idea.

1.2 Defining the Arts in Hampshire

1.2.1 Through this Strategy, Hampshire County Council aims:

          'To make Hampshire a better place in which to live' and, more specifically;

      'To facilitate the provision of the highest possible quality of arts experiences for the people of Hampshire and assist in the development of a thriving arts economy'

1.2.2 In order to ensure that as many people are connected to the arts as possible it is important to adopt a wide ranging definition of the arts. In the case of this Strategy the 'arts' include, but are not limited to, music (instrumental and vocal), dance, drama, folk arts, creative writing, painting, sculpture, photography, crafts, film and video as well as new artforms developing from emerging technology. It is concerned with the arts in relation to their performance, presentation, execution and exhibition and the study and application of the arts to the human environment.

1.2.3 The arts are not of minority interest, many surveys have demonstrated that they feature heavily in people's learning and recreation from cradle to grave:

        Almost 80% of the public attended or watched at least one of a range of artistic and cultural events, according to a survey in 2000

        Research shows that participation by young people in the arts improves their attitudes towards learning. Perhaps surprisingly, studies also found that high exposure to arts training results in improved performance in maths

        66% of 17-20 year olds say they would welcome more arts involvement. They feel that the arts increase their self-confidence, help them get on better with people and improve their motivation and their skills (National Foundation for Educational Research, 1995)

        3 million people regularly practise one or more of the textile crafts as a recreational activity. Indeed, 30% of all adult education classes are craft based

        There are 12 million attendances in Britain each year at performance by amateur dramatic and operatic societies

        1.8 million people are regularly involved in amateur music and drama (Amateur Arts in the UK, PSI, 1992)

1.2.4 The arts in Hampshire are well supported by both visitors and residents alike demonstrating that they not only have a social benefit, but they also contribute economically through the employment they provide and the income they generate. The following figures are from the Report on the Cultural Sector, AMS Marketing Services, (November 2000).

          For every £1 invested by Hampshire County Council in the arts in 1997/98, arts organisations generated £8.41 as turnover; a rise of 19%, from £7.05 in 1993/94

          It is estimated that a further £7.08 is generated by the local economy per £1 invested in the arts making a total return on investment of £15.49 per £1.00

          Hampshire County Council grants were 21% of total grant aid in 1997/98, a fall of 10% over a ten year period

          Attendances at performance events rose by 5% from 1997/8 to 1998/9, giving a total figure of 826,868 attendances

          Average number of participants at arts centre workshops, residencies and lectures rose by 4% from 1997/8 to 1998/99 with a total of 22,718 attendances in 1998/99

1.3 The Environmental Context for the Arts

1.3.1 The last twenty-five years have seen many changes including the growing role of technology, improved travel, changes in working patterns and improved communications. The arts have obviously been influenced by these many changes and this Strategy has taken note of the environment in which the arts in Hampshire now operate. The main environmental factors could be regarded as:

        governmental policies such as lifelong learning, technology for all and the national curriculum

          the increases in state subsidy available to some artforms and the fluctuating fortunes of the Arts Lottery

          increased competition for leisure time and spending created by the growth of the entertainments industry. Arts organisations have to compete with themed pubs, leisure complexes and new forms of home entertainment

          technology is having a major impact on both the definition of the arts and how they are communicated. Digital photography, computer aided design, the Internet, DVD and CD ROMs are having a powerful influence

          people have an increased awareness of their environment and global issues and the arts have a role to play in expressing this awareness

          legal frameworks on employment, health and safety, public shows and building works have a bearing on the arts being produced and presented safely and legally

1.3.2 Hampshire County Council has, as much as possible, monitored and responded to these changing trends. The ability to do this stems partly from having a good track record in supporting the arts and partly from the very strong partnerships with organisations, groups and individuals which have been built up over the years.

1.3.3 Whilst responding to the challenges that these environmental factors present it is acknowledged that there are also significant opportunities which will inform the implementation of this Strategy. These include:

          Lottery funding for limited capital improvements and for the realisation of a moderate MOMC Project for Hampshire crafts and for revenue purposes

          The development of the Hampshire Arts Centres joint working arrangements

          New partnerships in the development of the crafts and technology based arts

          National developments in education and training

          Revised County Council Corporate Strategy and clarified priorities

1.4 Achievements of the Arts in Hampshire

1.4.1 Hampshire County Council is well respected both regionally and nationally for its support and development of the arts in and around Hampshire. Significant achievements have been made in the last few years both in terms of large-scale projects and the development of community arts at local level. These include:

          The generation of lottery funding for the arts in Hampshire of 235 awards worth £13,961,063 from 1995 to 2000

          Specific artform developments, notably visual arts, literature and crafts

          The successful completion of the Hampshire Arts Centres Stabilisation Project

          The support and development of the major theatres including; Winchester Theatre Royal, The Point and Haymarket Theatre

          Attracting £350,000 Millennium Commission funding for the Your Shout Scheme

          Rural arts provision through the Hog The Limelight scheme

1.4.2 There are four specific areas of notable achievements over the last ten years:

          The generation of additional funding for the arts in Hampshire from other sources such as the lottery, the Arts Council of England and Millennium Commission, and sponsorship

          The support and development of the professional arts sector ensuring that arts organisations survive and are well managed

          The support of small arts projects ensuring that amateur and community arts are thriving

          A proactive approach to developing the arts in Hampshire

1.5 Linkages with other Strategies and Plans

1.5.1 Hampshire County Council has developed a range of policies, strategies and plans to enable its services to work in support of each other in a joined up way. The Arts, Countryside and Community Department has worked on its own applications of these and has joint working groups planning the Department's own version of the Best Value Plan, the Sustainability Strategy and the Equalities Strategy. The Corporate Strategy has been revised as a framework for development in Hampshire.

1.5.2 Government initiatives like the Public Service Agreement will provide an opportunity for the arts to contribute to important service achievements in particular areas of the county. The County Council's Executive Members have drawn up their own Greenprint for the county's development and improvement. This will help towards the creation of a prosperous and attractive county where social and economic needs are met in a most sustainable way and improve the quality of life and sense of community of both present and future generations. The Arts Service will respond to this initiative with a contribution to improving quality of life and economic sustainability.

1.5.3 The County Council will lead by example in its support of cultural activities, recognise and support the diversity of cultural interests in many artforms whilst encouraging excellence in all fields. It will build on its inheritance of facilities for the Hampshire public and develop the opportunities that they provide with the careful investment of funds to ensure that each organisation with which the County Council is a partner acts to support the various strategies which are being adopted to help the services of Hampshire link and support each other.

2 Guiding Principles

2.1 A range of broad principles, encompassing the corporate values of Hampshire County Council and the Arts, Countryside and Community Department underpins the strategy. The corporate aims include; developing the quality of life in Hampshire, caring for the environment, achieving economic prosperity through sustainable development, encouraging participation in public affairs, and encouraging involvement in local communities and delivering quality services to the people of Hampshire through well motivated and committed staff.

2.2 The Arts, Countryside and Community Department contributes to these corporate aspirations in a range of different ways through cultural activities, managing and protecting the landscape, fostering continuous personal development and developing community life and facilities. These services have their own core values:

      _ developing sustainable communities;

      _ encouraging lifelong learning;

      _ improving the quality of life;

      _ preserving Hampshire's environment and landscape;

      _ creating opportunities for a healthy lifestyle

2.3 In terms of its service delivery the Arts Service then has more specific values which relate directly to the implementation of the mission of this strategy. These include quality arts practices, taking a broad geographic perspective, gaining value for money, and understanding the economic impact of the arts in Hampshire.

3 Hampshire County Council's Role in Providing the Arts Service

3.1 In 1999 the Value For Money in the Arts report on Hampshire County Council's role in the arts showed how the County Council's investment over the past few years has benefited the Corporate Strategy and other identified priorities of the Council. In particular, the Arts Service has made a particular contribution to the county's quality of life, economic prosperity and, through its development of the independent sector, has encouraged many residents to participate in public affairs.

3.2 The six values below cover the main priorities which it is believed deliver the aims and objectives of Hampshire County Council. Regular review of their effectiveness is made in the management of the Arts Service.

3.2.1 Quality: The Strategy encompasses a concern for quality in terms of the arts activities that are supported and undertaken, as well as their contribution to the quality of life of individuals and communities

3.2.2 Beyond geographic boundaries: While the arts mission of Hampshire County Council is to provide arts opportunities for the people of Hampshire it is understood that its residents do not necessarily recognise geographic or administrative boundaries. Hampshire residents benefit from arts provision outside of the county in areas such as Portsmouth, Southampton and Salisbury. The County Council should therefore endeavour to continue to support arts organisations and activities outside of Hampshire's borders through limited financial support and active participation in the management of these organisations.

3.2.3 Value for money: Investment in the arts in Hampshire will be monitored to ensure that the best return possible is achieved. This will be based on both quantitative and qualitative information. It is also intended that grants will be used as leverage or partnership funding thereby gaining 'added value'.

3.2.3 Economic benefit: The arts are a dynamic force in the local economy, both as a direct and cost-effective stimulus to economic activity and as a contributor to broader policies promoting the prosperity of the county. The arts also play a key role in attracting tourists to Hampshire which has an added economic benefit.

3.2.4 Education and Lifelong Learning: The arts provide countless opportunities for learning for all ages, whether through experiencing the wide range of artforms or direct participation in arts practices.

3.2.5 Cultural Development: A healthy and dynamic arts scene must encompass a measure of experimentation and innovation. The right of the artist to challenge prevailing norms and attitudes is accepted, as is the accompanying right to fail. Further to this it is recognised that the arts do not exist in isolation. They are part of a broader context which shapes lives and influences attitudes such as the media, technology and science, fashion, and the built environment.

    3.3 The Arts Service also supports the other strategic policies of the County Council. Work is currently underway for the Arts Service to respond to the Sustainability Strategy and the Equalities Strategy with staff on the Departmental Groups which are managing the way in which the Arts, Countryside and Community Department can deliver these Strategies in the individual services and delivery points.

    3.4 The Value for Money report also highlighted the aspects of quality which are supported through the role of the officers of Hampshire County Council who are able to intervene where arts are offered which are not of the best quality. Arts Development staff promote their own activities with great attention to this aspect as do the Arts Centre Directors. Arts Marketing Hampshire works to ensure that arts organisations are aware of quality issues through its training programme and individual support of independent organisations.

    3.5 The residents of Hampshire are usually unaware of the administrative boundaries which lead to differential support of the arts. Many facilities which deliver the arts opportunities to the Hampshire public are situated outside the boundaries but Hampshire County Council has seen in the past and continues to see these opportunities as valuable to its residents and has funded and supported them.

    3.6 Value for money has been found to be achieved across all areas of expenditure. The Council prides itself in being an enabling authority and by working in partnership with other funding bodies and councils. In this way impressive value for money has been achieved according to the report. Other sources of funding being invested in the county's organisations and facilities is another success in this area.

    3.7 The report also noted that the economic benefits generated by the investment in the Arts by Hampshire County Council should not be underestimated. Audiences and participants are increasing. It has been calculated that £1.00 of County Council investment brings a project or organisation another £21.55 of funding. Government figures show that the cultural sector is bigger than that of the motor industry, steel and electricity.

    3.8 On the social front cultural services have been highlighted as being a prime mechanism for delivering a variety of policy priorities as the public see them as a good thing without the baggage of statutory services. In the recent report from the Local Government Association, November 2001, many examples are shown of how the twin challenging targets of alleviating poverty and social exclusion are hit with arts and other services. It is possible to develop the Hog The Limelight Scheme to target isolated communities so as to support social inclusion with its programme of activities. The Arts Centres already do this in their own communities.

    3.9 The four Hampshire County Council managed Arts Centres in Fareham, Aldershot, New Milton and Winchester build into their business plans an imperative to organise as wide a range of artforms as they can. This includes dance, theatre, music, comedy, literature, film, crafts, visual arts and new media. The business plans are drawn up each year for the Arts Office Management Team which then allocates support for these plans so that the Arts Centres can understand what they can then achieve in the year. The Arts Service draws up a Service Plan each year which complements the annual budget approved by Hampshire County Council at its annual meeting. All new initiatives are created from within the budget or from additional external funding. Occasionally, funding is passed to the responsibility of the Arts Service within the Recreation and Heritage budget which also allows for additional services to be provided. At present funding is provided to the budget from Economic Development to support festivals and for the development of the Economic Strategy for the Arts.

4 Resources

4.1 The County Council's own resources for the arts fall into four categories: financial, human, information and facilities.

      Financial

4.2 Hampshire County Council is a major funder of the arts in the county. The current revenue budget for the arts in 2001/02 is £1,614,695. The Capital Programme totals £67,000 per year. A number of other areas of the County Council's expenditure also support the arts by way of grants from the Community Grants Panel and the Education budget. This expenditure for the arts represents less than 0.306% of the County Council's net expenditure.

4.3 Financial support to independent organisations through both revenue and capital grants is allocated by the Executive Member for Recreation and Heritage following recommendations from the Director of Arts, Countryside and Community with reference to the "Policy for the distribution of grants for the support of arts activities for Hampshire". The policy is set out in Appendix B.

4.4 Whatever the level of financial resources available to the County Council in the future, the key for the implementation of this Strategy will lie in achieving an optimum balance between support for existing projects and facilities and initiating new developments. Recent history has shown that all new developments have been funded largely by attracting outside funding and this is likely to be the way forward in the next few years. The effective deployment of existing spending programmes will continue to be monitored closely. Arts organisations must also be supported to consolidate and develop their activities by adopting new financial strategies and identifying additional sources of income.

      Human

4.5 Appropriate staffing in the County Council's Arts Office is important to the achievement of the objectives of this Strategy and obtaining the necessary funding to pay for these activities as well. The management focus for the Arts Office is subdivided into three areas.

4.6 The principle accountabilities for these three areas are:

      Arts Support:

      _ Support for the development of quality throughout the arts network in the county;

      _ the effective support, maintenance and monitoring of that network;

      _ the maintenance of links with other funding partners

      Audience Development:

      _ the development of generic promotional schemes to draw new groups into arts activity and lever additional funds for audience development

      _ the development of marketing services to expand the income streams of arts organisations

      _ the co-ordination of a research programme and information system for Hampshire County Council

      Arts Development:

      _ Support and management of the arts centres of Hampshire and their programmes

      _ A Literature programme to complement other provision in the county

      _ The Hog The Limelight Scheme to support small scale arts activities in small communities of the county

      _ Develop arts projects for young people and other members of the community as resources allow

4.7 The core staffing resources of the Arts Office are not planned to expand during the lifetime of this Strategy. Opportunities might arise during this period for the development of arts projects which may be managed by the County Council through the Arts Office which may bring with them external staffing resources. In these circumstances experience has shown that the County Council is very keen to take on these opportunities and the staff to implement them. In reviewing these opportunities account will be taken to see that the most effective management is used, with no duplication of skills and services and to ensure that specialist skills are available as necessary at the appropriate level.

4.8 A new department is being created which will have the responsibility of managing the Arts Service which will provide new opportunities to work with colleagues in the Museums and Libraries Services. This new development may also better enable the Arts Service to work with the other departments of the County Council who also support the arts in the county. This particularly involves staff in the Education Service and Economic Development. The relationship with the latter is especially useful in that it is recognised that the festivals of the county contribute a major amount to the economy of the area.

      Information

4.9 The County Council has the dual function of collecting and analysing data and of distributing information on the arts to the public and arts organisations. The principal agent in this respect is the County Council's own marketing and research operation, Arts Marketing Hampshire.

4.10 The Arts Office staff constitute a body of professional and practical expertise on a range of relevant topics which are available to arts organisations and other agencies. This is supported by publications and other reference material details of which is shown on the website, http://www.hants.gov.uk/artsxn/i13.html which will provide a link to this Strategy and other useful information on the Arts in Hampshire.

4.11 The County Council recognises the value of the computerised network through the web and other information networks. Future information needs are most likely to be served through the development of web based information and this development will be supported where possible. Internet ticketing is also likely to be available more widely over the next four years which will enhance the availability of services to the public and is to be encouraged.

      Facilities

4.12 Through the different services of the County Council various buildings are owned and managed in which arts activities can take place. These are quite limited consisting of:

      _ West End Centre, Queens Road, Aldershot

      _ Forest Arts, Old Milton Road, New Milton

      _ Tower Arts Centre, Romsey Road, Winchester

      _ Ashcroft Arts Centre, Osborn Road, Fareham

      _ Bedhampton Arts Centre, Bedhampton

      _ 146/148 Shirley Road, Southampton

4.13 The responsibility for the maintenance and upkeep of these buildings rests with the Director of Property, Business and Regulatory Services. However, the improvement and renovation of them is supported through the small Capital Programme for the Arts. It is intended that all allocations within the Programme will be matched by outside funding wherever possible. This has already been realised with the latest scheme at Forest Arts and Ashcroft Arts Centre and reinforces the principles of the Arts Service to use the County Council funding to level other monies from outside sources wherever possible.

5. External Partnerships

5.1 The Arts Service of Hampshire County Council has traditionally focused on establishing and maintaining a wide variety of partnerships with other organisations and funders to achieve its aims. These include the voluntary and statutory sectors and are a particular feature of the work of the unit. Funding for arts activity and arts organisations is rarely the sole responsibility of the County Council. Generally it has been the case that rather than managing a development in house the Service often joins with an established organisation or sets up a new one to run the project. The prime mechanism for making this work is through grant aid. The Grants Policy document (Appendix B) explains the different roles and procedures which govern this essential tool of service delivery.

5.2 Each district council is encouraged through a variety of mechanisms to join with the County Council to develop the arts services in their area. The County Council supports county-wide arts organisations to tap into local funding to allow them to run programmes of activities in the towns and villages of the county. The Council also seeks additional funding whenever it supports a capital scheme with notable examples at the Forest Arts Centre, New Milton and Theatre Royal, Winchester.

5.3 The County Council's Arts Service also seeks additional resources from the different funding schemes available from time to time. A recent success is the Your Shout Scheme funded by the Millennium Commission.

5.4 The independent organisations funded by the County Council through the revenue grants scheme also attract funding in most cases from the Southern Arts Board. It has been a great success for the Board to manage to increase this funding over the past few years. However, it has proved impossible to persuade Southern Arts to provide regular support to the Hampshire County Council managed Arts Centres. In fact even the regular small scale funding which used to be directed at their programmes has stopped all together. The partnership with Southern Arts used to be based on a partnership agreement but this has not been renewed, in part due to a divergence in priorities.

5.5 Southern Arts is likely to cease to exist during the next year and a new relationship will need to be established with the successor body which will be a regional office of the Arts Council of England. Hampshire County Council has opposed this move as it believes the small element of democratic involvement with the Board is worth preserving but the Arts Council appears to be confident that its model of managing the single funding stream from the Department of Culture, Media and Sport is best delivered through a single organisation managed from London. The County Council awaits the establishment of the new body and looks forward to a fruitful relationship during the life of this Strategy.

5.6 Arts Marketing Hampshire, known as AMH, is managed as a small business unit within Hampshire County Council and, therefore, attracts funding from external partners in an exemplary manner. These partners include Southern Arts but also Southampton and Portsmouth City Councils. All income generating activities result in monies that can be ploughed back into sustaining generic projects to benefit Hampshire residents.

6 Strategic Vision, Aims and Objectives

6.1 In the light of the information in the foregoing sections a number of aims emerge so that the Arts Service links with the Departmental Plan and the Corporate Strategy. This Strategy also takes into account the imperatives emanating from Government as they are often supported by new possibilities for funding and it is to the benefit of the residents that new money is attracted to be invested within the county.

6.2 The vision of the Arts, Countryside and Community Department is

      To make Hampshire a better place in which to live...

      The Arts Service will support this vision for the county with its ambition to

      facilitate the provision of the highest possible quality of arts experiences for the people of Hampshire

      and

      assist the development of a thriving arts economy and culture

6.3 On the following pages each of the Aims of the Arts Strategy, listed below in paragraph 6.5, is shown in detail with objectives listed for each of the aims. These objectives have been considered by the management of the Service as ones which can be delivered with the resources available and in the environment currently being experienced. The objectives will form the bulk of the annual service plans during the life of this Strategy and will be regularly monitored and reported on through the annual report.

6.4 At the time of writing it had been recently announced that the Department would be re-structured. Arts will now form part of the new Arts, Sport and Community Service within the Recreation and Heritage Department. This move, with the appointment of a new Director of Recreation and Heritage, may affect this Strategy in the short term and may result in a revision sooner than the one planned for 2006/07.

6.5 The aims of the Arts Strategy are:

    1) To encourage all sections of the community to participate in arts activities

    2) To provide support for artists and arts organisations to create and maintain a robust arts infrastructure and economy

    3) To facilitate the provision of the highest possible quality arts experiences for the people of Hampshire.

    4) To enable a broad range of arts experiences which reflect, challenge or expand understanding