Tourism

Theme

Activity

Action

When

2005/6 Cost

Output/outcome

Lead

Cross-service (CS) and/or Cross-department (CD)

2, 4

Defence of the Realm

Produce and distribute colour brochure

Feb 2006

£25k

300k brochures distributed resulting in 10% increase in voucher returns

AB

CS

3, 4

North Hampshire Tourism

Line manage the N Hants Visit manager

On-going

£10k

25% increase in accommodation providers regularly updating on the Visit system. 25% increase in visits to the North Hants website

AB

4

VE/VJ

Host Imperial War Museum touring exhibition and lead on development of associated educational events/activities

June/July 2005

£21.5k (Big Lottery grant)

30k visitors to Great Hall exhibition and 15 successful educational events

AB

CS/CD

1, 2, 4

SeaBritain 2005

Facilitate and promote R&H and county events/activities. Exhibit at IFOS in partnership with R&H and Environment Group

April 2004-December 2005

£5k

March, May and August Hampshire event newsletters and web site. VFM for £15k of R&H Policy Fund awarded for R&H SB2005 activities. Successful IFOS.

AB, TO

CS/CD

5

Research

Hants Tourism Trends survey

On-going

£4k

Retain commitment from partner authorities and high levels of satisfaction with the output

AB

CS/CD

2

Overseas

Host press/familiarisation trips

April 2004-March 2005

£1k

Support up to 3 productive press trips resulting in £10k of press coverage

AB

2, 4

Visit DMS

Develop content, functionality and application value

Jan 2005

£5k

Enhanced content and integration with Hantsweb tourism pages leading to a 25% increase in web traffic

AB, TO

CS/CD

2, 4

Hantsweb Tourism pages

Improve content and functionality

Jan 2005

£2k

Enhanced content and management data reporting

TO

CS/CD

2, 4

Public Relations and Familiarisation trips

Press articles, host journalist and tour operator visits

April-March

£2k

Support up to 5 journalist visits resulting in £10k of press coverage

AB

CS

2, 4

Photography

Develop and promote new on-line image library

Jan 2005

£1k

User friendly and high quality system that receives positive feedback

TO

CS

2, 4

Discover Hampshire attractions guide

Produce and distribute an annual county attractions guide

Jan 2005

£20k

200k brochures distributed resulting in 10% increase in voucher returns

TO

CS/CD

1, 2, 3, 4, 5

Rural Tourism projects (walking, riding, cycling)

Complete the production of the LDW publication series in conjunction with the Rights of Way service. Establish equestrian, walking, cycling projects in partnership with TSE/districts/commercial sector

April-March

£5k

Print and distribute leaflets, and develop web pages for the Wayfarers, Avon Valley and Clarendon Way LDWs. 10% increase in visits to web pages.

AB, TO

CS/CD

4

Discover Winchester

Ensure the county council gets added value from this consortium

April-March

£1.5k

Increased Great Hall inclusion in press coverage and promotional activities

TO

1, 2, 3, 4

South East Walks Partnership

Work with other regional partners to re-focus the aims and objectives of this consortium

March 2005

£2.5k

Ensured a strong foundation and strategic direction in consensus with partners

AB

2, 4

Hampshire Group Travel Initiative

Lead on the development of a group travel campaign in partnership with HCC services and Hants local authorities

Sept 2005

£5k plus partner and sub-regional contributions

Established and achieved commitment to a county-wide group travel campaign

AB

CS/CD