Contact: Jon Foley, ext 7559 email: [email protected]

1. Summary

1.1 This report provides a progress update on the workplace, school and personalised travel planning programmes for the Fareham area, together with information on a recently completed personalised travel planning project. It also includes an update on the Safer Routes to School programme for schemes within the Fareham area.

2. Workplace Travel Plan Programme

2.1 There are currently nine organisations developing a travel plan, the same number as reported to the last meeting in March 2005.

2.2 The current status of travel plans in the Fareham area is shown in the table below. An indication of the number of employees covered by the plans has also been given. Individual organisations are not identified for confidentiality reasons - for example some travel plans are related to planning applications for changes of location that are not yet public knowledge.

* this is an approximation. Not all employee data is yet complete

2.3 The Travel Plan Adviser is aiming to liaise more closely with borough officers to ensure an up to date record of travel plans is maintained, in particular with regard to travel plans required as part of the planning process.

Travel Plan Partnership Fund 2005/06

2.4 In June 2005 the Executive Member for Environment: South Hampshire and Resource Management approved a £36,900 capital and £9,280 revenue county-wide allocation to allow this fund to be run for a second year. This fund provides up to 50% match funding to support businesses in providing on-site facilities to support the development of their travel plan. This could include, for example, secure cycle parking, marking out of car-share bays, provision of information displays and the production of bespoke travel information.

2.5 No businesses in the Fareham area submitted a bid for funding for this financial year.

3. School Travel Plan Programme

3.1 The School Travel Planning Team continues to work with schools to develop School Travel Plans. To date over 405 schools throughout Hampshire have developed or are in the process of developing plans compared with just over 330 as at March 2005.

3.2 Schools with travel plans approved by the School Travel Planning Team are eligible for funding through the Safer Routes to School programme, as well as a one-off capital grant from the Department for Education and Skills (DfES). The latter is only available to state schools. In 2004 83 schools received a total of £532,309.50 from the DfES; in 2005 71 schools were put forward and received grants totalling £402,597 from the DfES.

3.3 The team is now engaged with 40 of the 45 schools in the Fareham area (40 maintained and five independent), compared with 29 schools as at March 2005. A summary of the current status of all School Travel Plans in Fareham is shown as a table below. More detail is shown in the appendix.

4. Safer Routes to School Programme

4.1 The Safer Routes to School programme links very closely with the development of the School Travel Plan programme. One of the objectives of a School Travel Plan is to encourage as many children as possible to be active and independent by walking, cycling or using public transport to get to and from school on a regular basis. This could be through a combination of physical and other measures. If physical works are identified within the approved School Travel Plan, the school can bid for funding from the Safer Routes to School programme.

4.2 On 21 January 2005 the former Executive Member for Environment agreed an indicative allocation of £1.5 million for a county-wide programme of Safer Routes to School schemes from the 2005/06 Capital Programme.

4.3 When a proposal for highway improvements is received from a school with a completed School Travel Plan the feasibility is assessed to determine the scale, implications, costs and benefits. As more proposals come forward, this allows the priorities to be determined for inclusion in the programme. The current status of potential and actual schemes is shown in the appendix.

5. Personalised Travel Planning Programme

5.1 The County Council recently (in March 2005) completed a large-scale personalised travel planning project called `InfoMotion'. This direct marketing project (the largest of its kind in the UK), which included close partnership working with local bus operators, targeted some 115,000 households within walking distance of high quality bus services across Hampshire. This included households in the Fareham and Gosport areas.

5.2 Personalised travel planning is a process whereby individuals (either householders, employees or visitors) are provided with tailored travel advice and information based on an understanding of their personal trip requirements. It can also, as in the case of the InfoMotion project, be complemented by the provision of incentives (eg trial season tickets) to introduce people to a new mode of travel that they may not have otherwise considered.

5.3 Of the 115,000 households contacted 38,000 responded. Of these 19% (7,720 households) were already regular uses of public transport (and so did not participate further), 48% (18,240 households) were infrequent users of public transport who were interested in participating and 33% (12,540 households) were not interested in participating. Through a process of one-to-one dialogue the `interested' group were subsequently provided with tailored information and incentives to encourage greater bus use.

5.4 Monitoring of local bus patronage and participants' travel behaviour was undertaken. Bus patronage in one area of the county increased by 6% (peaking at 11% during the marketing period) while in another area of the county the monitoring found that there had been a 21% increase in person trips by bus and a 9% reduction in person trips by car by those participating. The results from the travel behaviour element of the monitoring also showed that there had been a reduction, from 31% to 17%, in the proportion of people dissatisfied with local bus services.

5.5 The project therefore highlighted the effectiveness of personalised travel planning not only in changing travel behaviour but also influencing individuals' perceptions of public transport. The County Council will now consider the future role of personalised travel planning within the delivery of its Local Transport Plan.

6. Impact Assessments

6.1 This report provides a position statement only, therefore an impact assessment in terms of the Race Relations (Amendment) Act has not been undertaken.

Recommendation

That Members note the progress made with the delivery of the workplace, school and safer routes to school programmes in the Fareham area together with information on the InfoMotion personalised travel planning programme.

488/JF

APPENDIX

Fareham Highway and Transport Advisory Panel

School Travel Plan levels as at August 2005

Key:

0 Interest shown

1 Initial work on travel plan started

2 Draft travel plan completed

3 Final travel plan submitted and approved

C Contacted, awaiting response

() School Travel Plan Level at time of last HTAP. No change to level if not shown.