Hampshire County Council’s new campaign reminds drivers and riders to slow down to an appropriate speed for the road and driving conditions.
Drivers and riders who are travelling at inappropriate speeds are more likely to crash and their higher speed means that the crash will cause more severe injuries to themselves and other road users.
Many parts of Hampshire are rural. Did you know that 59% of all road fatalities occur on a country road? Three people die on country roads every day and a third of these fatalities take place on bends. The number of people killed on country roads is 10 times higher than on motorways.
Please slow down to an appropriate speed that suits the road and driving conditions and remember:
- The speed limit is a limit and not a target. In some road conditions, including fog, rain and heavy traffic, even driving at the speed limit could be too fast
- Country roads often have sharp bends. Stay in control and give yourself time to react to unexpected hazards by braking before the bend, not in it. Give cyclists, walkers and horse riders plenty of space when overtaking
- Consider the consequences of causing an accident due to driving at excessive speed. The minimum penalty for speeding is a £100 fine and 3 penalty points added to your licence
If you cause an accident you will have to live with the emotional consequences of causing death or injury to others.