Hampshire campaign urges residents to reflect on alcohol’s role in relationships as “emotionally charged” World Cup continues

Led by the Hampshire Domestic Abuse Partnership, which Hampshire County Council’s Director of Public Health chairs, the campaign carries the message ‘When is kick-off at your place?’ and aims to raise awareness that incidents of domestic abuse can increase by more than 25% during major men's football tournaments, and up to 38% when the England team lose a game.

Alcohol does not cause domestic abuse, and there is never an excuse for abusive behaviour. However, it can contribute to violence and abuse by increasing aggression, reducing inhibition and escalating tensions in abusive relationships, particularly during emotionally charged occasions such as the men’s World Cup.

The campaign encourages people to consider the effect alcohol has on their lives and relationships and urges anyone worried about domestic abuse or controlling behaviour to seek advice and support. It also helps friends, family members and neighbours to recognise the warning signs and know where to turn for help.

Councillor Joanne Burton, Executive Member for Health and Wellbeing, Hampshire County Council, said: "Alcohol Awareness Week, the theme of which this year is ‘Alcohol and me’, is an opportunity for all of us to think about how alcohol affects our lives and the people around us. While alcohol is never an excuse for abuse, we know it can intensify behaviours, increase aggression and make already difficult situations more dangerous.

"The men’s World Cup can be a time when emotions run high and some people choose to drink more than usual. Through our awareness campaign, we want people to recognise the signs of abuse, reflect on the impact alcohol may be having on relationships, and know that support is available. No one should have to live with abuse, and help is available for anyone who needs it."

The Hampshire Domestic Abuse Advice Line is run by Stop Domestic Abuse and offers free, confidential and independent support for anyone affected by domestic abuse, including children and young people. The service can be contacted on 03300 165 112.