Hampshire campaign urges residents to reflect on alcohol’s role in relationships as domestic abuse awareness campaign continues

To mark Alcohol Awareness Week, Hampshire residents are being encouraged to consider the impact alcohol can have on their lives and relationships, while a county-wide domestic abuse awareness campaign continues during the men’s World Cup

Jul 7 2026

When is kick-off at your place?

Led by the Hampshire Domestic Abuse Partnership, which Hampshire County Council’s Director of Public Health chairs, the campaign carries the message ‘When is kick-off at your place?’ and aims to raise awareness that incidents of domestic abuse can increase by more than 25% during major men's football tournaments, and up to 38% when the England team lose a game*. 

It urges anyone worried about domestic abuse or controlling behaviour to seek advice and support. It also helps friends, family members and neighbours to recognise the warning signs and know where to turn for help. 

With Alcohol Awareness Week also currently running, the County Council is encouraging people to consider the effect alcohol has on their lives and relationships. While alcohol does not cause domestic abuse and there is never an excuse for abusive behaviour, it can contribute to violence and abuse by increasing aggression, reducing inhibition and escalating tensions in abusive relationships, particularly during emotionally charged occasions such as the men’s World Cup. 

Councillor Joanne Burton, Executive Member for Health and Wellbeing, Hampshire County Council, said: "Alcohol Awareness Week, the theme of which this year is ‘Alcohol and me’, is an opportunity for all of us to think about how alcohol affects our lives and the people around us. While alcohol is never an excuse for abuse, we know it can intensify behaviours, increase aggression and make already difficult situations more dangerous. 

"The men’s World Cup can be a time when emotions run high and some people choose to drink more than usual. We want people to reflect on the impact alcohol may be having on relationships and through our awareness campaign, to recognise the signs of abuse and know that support is available. No one should have to live with abuse, and help is available for anyone who needs it." 

The Hampshire Domestic Abuse Advice Line is run by Stop Domestic Abuse and offers free, confidential and independent support for anyone affected by domestic abuse, including children and young people. The service can be contacted on 03300 165 112. 

Further information about alcohol awareness, recommended drinking limits and support to help people cut down or seek help is available through Hampshire County Council’s Rethink your Drink campaign.

*Source: Crown Prosecution Service (CPS), 2022: The World Cup: ‘There is no excuse for domestic abuse’ | The Crown Prosecution Service