Behaviour change

Information and resources for behaviour change

Introduction

Behaviour change and how to use it

Behaviour change is a process that examines the awareness, capability and attitudes of a target audience to support a shift in their behaviour. It can be a powerful tool in identifying effective public health interventions.

Benefits

Effective application of behaviour change methodology can help to:

• diagnose a problem and define a goal
• identify a behaviour in your target audience that will help achieve your goal
• understand barriers stopping people from adopting your chosen behaviour
• select the most effective way to overcome barriers to improve health outcomes

Case studies

Public Health teams in Hampshire have developed a behaviour change roadmap to encourage healthier choices, increase access to services and work more effectively in improving health outcomes.

Examples include:

• a smoking cessation marketing campaign that resulted in 23% more people self-referring to the commissioned service, while the campaign was active
• optimising campaign messaging to improve take up of NHS Health Checks
• design of a novel intervention for low income families to help reduce childhood obesity

Email [email protected] to find out more.

Training and resources

• email: [email protected] to discuss a problem you want to solve 
• email: [email protected] to request training to use the behaviour change roadmap which follows four easy steps to help you diagnose problems and make decisions about the interventions most likely to succeed

Find out more

The COM-B guide to behaviour change for local government and partners.

The EAST framework (Easy, Attractive, Social, Timely).