Hampshire County Council brand permissions

Our logo is the most prominent visual representation of our brand and we want it to be used in the right way

Use of our brand

To use Hampshire County Council’s logo on your website, in a publication, or in any other medium, you will need permission from us first.

If permission is granted, we will provide you with the correct version of the logo along with guidance on how to display it.

We do not permit organisations to use our logo to endorse their products or services nor do we allow the logo to be altered or recreated

Organisations receiving a grant

Hampshire County Council provides financial and other support to a wide range of organisations. As a condition of the grant or other support, the organisation must acknowledge the County Council’s support on its publicity material. This means that their website, posters, leaflets, signage, tickets and other publications must carry our ‘supported by’ logo.


In a partnership, two or more organisations each provide a share of the finances and resource for a project, and any publicity materials should show who has contributed. In circumstances where Hampshire County Council pays another organisation to deliver services, please see the guidance for contractors.

The County Council is involved in many partnerships, and where these are promoted, the prominence of our logo must reflect the nature of our role in the partnership.

In some exceptional cases, the partnership may have its own logo. This must be applied alongside the partners’ logos.


Contractors supplying public facing services for two years or more

If the service you provide to us is public-facing, and your contract is for two years or more, our ‘working with Hampshire County Council’ logo should appear on all publicity materials that relate to the work you are doing for us. The Marketing Team will need to approve your proposed publicity materials.

Contractors who supply goods, or non-public-facing services, or for less than two years

If you are not providing a public-facing service, or your contract is less than two years, you will not be permitted to display our logo on your publicity materials.

Clarification regarding the Register of Contractors

The County Council does not endorse private businesses. This includes businesses on the Register of Contractors. Being on the register is not an ‘approval’ from the County Council and does not mean that we recommend the business.

Buy With Confidence scheme

Small local businesses that want to promote themselves as ‘approved’ by the County Council can consider the Buy With Confidence scheme, run by Trading Standards. Local businesses can undergo testing to show that they provide a reliable service to consumers. They can then display a special logo and appear in a directory of Trading Standards approved businesses.


Local authority maintained schools (community and foundation status) are encouraged to apply our logo to school signs, stationery and other publicity materials to clearly show the relationship between the County Council and the school. Schools with their own logo can give prominence to their logo.

School stationery is available from Hampshire Printing Services.

Coat of arms

Our coat of arms was granted to Hampshire County Council in 1992. It represents the county’s history and traditions. It is used only for formal and ceremonial purposes, such as long service awards, the Leader’s and Chairman’s stationery and commemorative items. It is also used on county border road signs.

Organisations can only include elements of our coat of arms in their logos and flags if they have been sufficiently redesigned so as not to infringe copyright. For example, the Hampshire rose is used by several organisations in Hampshire, but they all look different. The coat of arms represents Hampshire County Council and not the county of Hampshire. Our Record Office does not hold any information on a county badge that could be used to represent the county.


Hampshire County Council has two flags:

  • the red and yellow flag is based on our coat of arms and flown on formal occasions
  • the blue flag is based on our logo and is flown daily

The red and yellow flag is available to download and re-produce by anyone who wishes to represent the county of Hampshire.

For further guidance on producing signage, stationery and other publicity materials as well as how to apply our logo correctly, please contact the Marketing Team.